Client Background
William Fitzgerald is a real estate investor operating in Randall and Potter Counties, Texas. Focused on acquiring profitable single-family properties, William knew that consistency in marketing was key — but he also wanted a strategy that would give him an edge over competitors during slower seasons.
The Challenge
Like many investors, William faced three common hurdles:
- Seasonal Slowdowns – The end of the year is typically a quieter time for real estate, with many investors pulling back on marketing spend.
- Competitive Markets – Standing out in Randall and Potter Counties required more than just mailing the same lists as everyone else.
- Scaling Strategy – William wanted a way to stretch his budget and maximize ROI without overspending year-round.
The Solution
William’s account manager worked closely with him to design a targeted, data-driven campaign that would not only generate leads but also take advantage of seasonal timing:
- Motivated Seller Targeting – Built lists of homeowners with multiple motivation triggers (equity %, ownership length, and life events) to maximize every mail piece.
- Seasonal Ad Spend Strategy – After reviewing performance trends, his account manager advised doubling his ad spend during November and December to capitalize on less competition and motivated sellers.
- Proven Mail Designs – Used high-performing templates optimized to generate inbound calls from sellers, especially effective during holiday months when homeowners receive less investor outreach.
- Ongoing Performance Monitoring – Tracked results closely, making sure William saw strong lead flow during and after the increased spend months.
Scaling Plan – Helped William set a repeatable cadence, giving him confidence to not only increase spend in Q4 last year but to plan the same — and bigger — for the upcoming year.
The Results
- More Q1 Deals – William closed additional deals in the first quarter directly tied to the leads generated from November and December mail campaigns.
- Proven ROI on Seasonal Spend – By doubling his $2,000 monthly budget during those months, William positioned himself as the most visible local buyer at a time when competitors were quiet.
- Repeatable Growth Strategy – With clear results, William is increasing his ad spend in November and December again this year, confident in the system and the returns.
Key Takeaway
For William, the difference wasn’t just mailing consistently — it was mailing strategically. By doubling down in the months when most investors pulled back, William generated more deals in Q1, outpaced the competition, and created a repeatable playbook for year-over-year growth. With Investor Machine’s data-driven lists and hands-on account management, he turned seasonal timing into a powerful advantage.
