Client Background

Cody Stone is a solo investor based in Canyon County, Idaho, focusing on single-family and small multi-family properties. While motivated to grow his business, Cody faced the challenges of doing everything himself. He and his wife had previously attempted a direct mail campaign, but without expertise in list building, targeting, or execution, their efforts fell flat. Cody knew he needed a full-service solution backed by data and guided support.

The Challenge

Cody’s biggest roadblocks were:

  • Lack of Direct Mail Expertise – Building lists, designing mail, and managing logistics proved overwhelming.
  • Inefficient Use of Time – With multiple priorities competing for attention, Cody and his wife didn’t have the bandwidth to manage campaigns effectively.
  • Disappointing Results – Previous attempts at direct mail generated little traction, leaving Cody hesitant to invest further without expert help.

Cody needed a proven system that would generate results and a trusted partner to guide him through the process.

The Solution

Investor Machine provided Cody with a turnkey, data-driven direct mail system designed to generate consistent inbound seller leads. His account manager worked alongside him to ensure every step was handled with precision:

  1. Motivated Seller Targeting – Built highly focused lists of homeowners with multiple motivation triggers, including equity, ownership length, and life events.
  2. Custom Mail Design & Execution – Created a proven postcard template designed to stand out and drive inbound calls. All printing, scheduling, and mailing were handled by the Investor Machine team.
  3. Dedicated Account Manager – Provided consistent guidance, tracked campaign performance, and recommended adjustments to keep results on track.
  4. Time-Saving Partnership – Removed the burden of logistics so Cody could focus on acquisitions and his other priorities while still generating deal flow.

Market Expansion Strategy – Advised on when and how to increase budget in Canyon County and begin testing new territory in Ada County.

The Results

    • $66,000 in Profits from just two closed off-market deals in four months.
    • Zero Time Wasted on list management, design, or mailing logistics — Cody was able to stay focused on acquisitions.
    • Scalable Growth Path – With proof of concept in place, Cody is now looking to increase his budget in Canyon County and expand into Ada County.

Client Testimonial

“With direct mail, we’re reaching a different demographic—typically an older crowd that isn’t online seeing digital ads. I’m glad we’re able to capture opportunities we might have otherwise missed.” – Cody Stone

Key Takeaway

Cody’s story shows how a dedicated account manager and a data-driven system can transform direct mail from an overwhelming, DIY project into a reliable deal source. In just four months, Investor Machine turned his failed mail campaigns into a $66,000 success story — with a clear path for continued growth.

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